Blue Flamingo Resort

Rebranding two adjacent properties into one vibrant destination that captures Key West’s playful, laid-back spirit — offering an affordable, crowd-free alternative to Old Town.

Client

BRE Hotels & Resorts

Scope

Visual Identity, Illustration, Signage & Wayfinding, Print Collateral, Website, Campaign Direction, Brand Guidelines

Agency

Brand Bureau

From John Tolbert, SVP, BRE Hotels & Resorts

“In a market as wild and competitive as Key West, you can’t just blend in to succeed. Blue Flamingo is a perfect metaphor. The work Katie did for us on this project checks all the boxes for the business case, and the brand has the kind of personality that gets attention for the right reasons. She helped us turn tough challenges into real opportunities, and built a brand that our team is excited to adopt.”